The first recorded mapping of what is now Geographe Bay and the eventual town of Busselton, was in 1801 by the French explorer Nicolas Baudin, from the ships the Geographe and Naturaliste. The Bay was named after his ship whilst the river was named the Vasse after a sailor who went missing in mysterious circumstances.

The area was settled in 1832 when families from the Augusta area, led by John Garrett Bussell, travelled north to farm the areas around the Vasse River after they found the Cape Leeuwin area to be largely infertile and difficult to reach by sea.

A growing port serviced the settlers and the subsequent local industries that developed which included the exportation of horses to India and a developing trade in beef, dairy and timber (which continue to be major exports of the Busselton area to this day). Construction of the Busselton jetty began in 1865 and by 1960 had reached out 2 kilometres from the shore.

Prior to white settlement, this area is the traditional land of the Noongar Aboriginal people with many Noongar names and travel routes still widely used today. The Noongar (which means "man") people have occupied the south west area of Western Australia for around 38,000 years and their traditional stories tell of the Waagle (or Rainbow Serpent) giving life and sustenance to their people who in return were the caretakers of the land.

Enjoying a mild Mediterranean climate, the town and suburbs have grown along the shores of Geographe Bay and naturally enough water sports, tourism as well as a growing seafoods industry, feature highly in the local lifestyle and economy.

Located 232km south of Perth, Busselton has a population of over 25,000 and is one of Australia's fastest growing centres with an average annual growth rate of 4.5%.

Western Australia is Australia's largest state, comprising about one-third of Australia's land mass and occupying over 2.5 million square kilometres in area. WA is divided into 10 regional areas - the South West, Mid West, North West, Peel, Wheatbelt, Great Southern, Goldfields-Esperance, Pilbara, Gascoyne and Kimberley.

The South West area of WA is one of the world's great places to live, with a Mediterranean climate, sandy-white beaches, beautiful native forests and all the infrastructure expected of a modern western society.

Busselton is the tourism hub in WA's "South West", an area that is home to the Margaret River wine region and major coal, alumina and mineral sands industries; a region that boasts around 8,000 businesses and a GDP of over $5 billion. Presently it is about a 2.5 hour drive from Perth to Bunbury, but this will be reduced by 30 minutes on the completion of the recently announced Bunbury Highway or Peel Deviation. Other Western Australian tourism towns in the South West are Bunbury, Margaret River, Donnybrook, Manjimup, Augusta, Pemberton, Collie, Harvey and Bridgetown.

Busselton is well known for its jetty (the longest wooden jetty in the southern hemisphere) and its surrounding beach area. The jetty was previously in 2 sections, the main jetty and the railway jetty that converged, but in 1978 the main jetty section was destroyed by Cyclone Alby.

Today there is an ornamental train service that will ferry passengers the length of the jetty to a new underwater observatory on the sea floor. The underwater observatory is open 7 days and accommodates up to 40 persons.

The Busselton jetty is home to the world’s southernmost coral formations and host to over 300 individual marine species, being fed by the warm waters of the Leeuwin current from Indonesia. Busselton is also home to the world's last native Tuart forest, just north of the Busselton townsite at Wonnerup.

Another “underwater” feature is the HMAS Swan dive wreck, sunk in 30m waters off Point Piquet at Meelup in 1997. The Swan was the first ship in the southern hemisphere to be sunk as a dive wreck and is now a living artificial reef and home to King George Whiting, Bullseyes, Samson Fish, Dhufish as well as various plant and corals that are attaching themselves to and around the wreck.

Back on land, there are numerous property choices in the Busselton area ranging from small cottages to traditional suburban family homes and from beach retreats to rural or semi-rural properties.