The paradise of Northland begins at Cape Reinga, extends down 90 mile beach, to the beaches of Whangarei and forests and bush walks of the entire region.

Much of Northland's extensive coastline remains pristine - an aquatic playground for adventure activities and escapist relaxation. Whangarei and Opua are havens for international and local yachts; Tutukaka and Russell are game fishing hot spots; the beaches of Doubtless Bay and 90 mile beach are endlessly beautiful.

Throughout the region you’ll also enjoy the shopping, dining and entertainment possibilities that stem from the distinctive local culture, which embraces art, creativity, organic farming and alternative thinking.

It is believed that the first Polynesians arrived in Northland in the 11th century. Today Waitangi is the centre of Maori culture in the region, where approximately 30 percent of the population are Maori. European settlement began in the 1840s.